This is a small collection of contrast and negative ads from my time at TJP Strategies where I designed direct mail pieces for political candidates during the 2024 election year.
Contrast ads for political mail include a "negative" side explaining why you shouldn't vote for a certain candidate, while the opposite "positive" side provides information on the "better" candidate or other helpful voter information.
This final piece was actually done in 2023 as a test project before being hired as a full-time designer at TJP Strategies. I was given a simple prompt with very little copy provided. Most of the copy is something I wrote as a placeholder.